The communicative styles men and women use amongst their own genders are quite different from each others. Women tend to use language that is meant to hint or cushion the things they’re asking/talking about, whereas men tend to be more direct. For example: as a kid, if my parents wanted me to take out the [...]

I clicked on my Facebook account a few days ago, and the first thing that pops up is people’s status updates. (I swear, Facebook is like Twitter now!) One of my friends, whom is a girl (and who, for the purposes of this note, shall remain nameless) had a status update asking people what they [...]

One of the biggest reasons why people fail is because they give potential customers too much credit. They assume that if they have a product that is smart, helpful, and has obvious benefits over their competition, other people will see it and “logically” choose their product. People, however, don’t make their choices based on what [...]