Reasons Why Your @$$ is BROKE: You Think People Are “Logical”

One of the biggest reasons why people fail is because they give potential customers too much credit. They assume that if they have a product that is smart, helpful, and has obvious benefits over their competition, other people will see it and “logically” choose their product.

People, however, don’t make their choices based on what is “logical.” They make choices, more often than not, on what makes them “feel” good.

Take, for example, the dating world. You see people out there everyday dating people who, in your eyes, are scumbags. You ask yourself, “why is she dating that guy even though he beats her? Why is he dating that girl even though she never even tries to have sex with him?”

The answer: being around that other person makes them “feel” good. Even if you think that person should logically go for someone else who will treat them better, the “feel good” part of being with that other person will trump logic every time.

And so it is with the business world. If you think you have something that SHOULD make you a lot of money because it’s logically “better” than someone else’s, I got news for you… YOUR ASS WILL STAY BROKE!

I’m a hip-hop fan, and I get irked when I hear underground MCs who are lyrically skilled, yet broke, complaining about someone like Soulja Boy, who is making MILLIONS off songs with the lyrical depth of a kiddie swimming pool. They feel as though THEY should be the ones the public buys into because they “talk about REAL stuff,” they’re “true to the streets,” and “I can freestyle/battle rap with the best of them.”

People who think like this will always be BROKE, though, because they don’t get what Soulja Boy already understands: just because people “say” they want one thing – in this case, just because people say they don’t want “bubblegum rap” and want “music with substance” – doesn’t mean that’s what their minds really “need.”

The only thing the mind knows is what makes itself feel good. A lyrical MC with high-end concepts might SOUND like a good idea, but the brain can’t really get into it. And even if it does, the person saying these raps aren’t going to sell anywhere NEAR as many albums as Lil’ Wayne or 50 Cent, both of whom talk about a whole lot of nothin’, but know how to make that nothin’ sound decent enough to make millions of people “feel” good.

And so it is with you. You could have the greatest idea in the world to get rich, but if you don’t have REAL determination to stick to it when the chips are down, or if you don’t get the idea marketed properly or presented in the right way, all you’ll end up doing is wasting money and ending up BROKE.

Why? Because, again, people aren’t logical. You have to trick people into buying into what you’re selling. It sounds fake and dishonest – and it is – but it’s the reason advertising companies pay MILLIONS of dollars to launch products. They know our dumb-asses aren’t going to buy into something unless there’s a jingle involved, or a contest, or a mascot of some kind. Think about it: what the f–k does a clown have to do with selling hamburgers? What does a Chihuahua have to do with eating tacos? How is it that attaching Homer Simpson to a slurpee makes it taste any better?

The answer: it doesn’t. Logically, none of that stuff makes those products any better than if I were to make all of them in my kitchen at home and sold them with a lower price tag. But again, you can’t rely on people’s “logic” to make you successful.

You have to appeal to their other senses. For example, how will you make them feel GOOD about your idea? What visual tricks will you use to appease to their eyes? How will you be able to make them interact with your idea that will have them wanting to come back to it?

It’s just like going on a first date: you have to make yourself seem like an attractive offer, or else the other person isn’t going to “buy” into wanting to see you. If you go on the date trying to sound all intelligent to appease their “logical” brain… but you’re dressed up in crappy wrinkled clothes with no make-up on and bad breath…. well, the other person may say, “Gee, based on their conversation it seems like they’d be a logical dating choice… but ya know what? I just don’t feel it!”

In short, if you come up with something that you think will make you money, don’t just assume people are smart enough to “get it” and automatically buy it. I’ve done many sales jobs over the years, and if there’s one thing I know, it’s that if you present a smart idea in the wrong way, that “smart idea” is still gonna have you lookin’ dumb when you’re the only one buying into it!

-Aaron P. Taylor